arieng - 11:32 pm on Nov 8, 2010 (gmt 0)
MAP has its places, but I personally think it is overused by manufacturers.
I will say this --> if you are going to implement a MAP policy for your products, make sure that is is both enforceable and thoroughly enforced. We've seen a lot of MAP policies over the years that were utterly unenforceable, and distributors are very good at finding loopholes that you never would have thought to address.
We've also encountered strict MAP policies with serious penalties for violation that when you submit violations from a larger distributor (I'm looking at you big 'A'), all you hear about is how it was an internal procedural problem and their working closely with the distributor to resolve it. No penalties assessed.
So, is MAP good or bad? Who cares. Just make sure its fair and its enforced or you'll be looking for new distributors.