tangor - 5:10 am on Sep 23, 2010 (gmt 0)
As for reviews (all above notwithstanding) it seems like the OP (as in Oldest Profession) reviews of biz done falls into the fake category:
"Oh, honey, you were great!" then "X dollars on your way out"
The only difference between "fake" and "lie" is "f" and "l" as the initial letter and should it come out will "t" as in "TANK" the website.
Offer a review segment. Just don't be surprised when no (or few at best) make the effort. HOWEVER in case law there is a thing called "puffery" which might or might NOT apply.
Myself, I tell no lies or create fictitious entries and that seems to work fine.