charlier - 12:06 pm on Sep 18, 2010 (gmt 0)
Depending on what you sell, and the price, you might offer a freebie for a review. I am thinking of doing this for my Kindle books on Amazon. I am planning on putting a page at the end of the book saying 'Write a review and post it on Amazon and email it to me and I will send you a free copy of another one of my books'. An extra copy of an ebook costs nothing to make and, yes, I will send the freebie even if the review is negative.