enigma1 - 9:34 am on Sep 18, 2010 (gmt 0)
FTC is investigating fake reviews.
Seriously what site they're investigating? Because I doubt it will ever be the OP's or the average John Doe site. Lets be pragmatic, even if someone tries to investigate where reviews are coming from and has every tool at his disposal he will never be able to reliably identify where they come from. Never.