limoshawn - 3:32 pm on Sep 17, 2010 (gmt 0)
no reviews is better than fake reviews. be aggressive about getting feedback/reviews. reviews are good for creating customer confidence but they are also extremely useful for self evaluation. we do our best to get feedback from every customer. we send out emails and follow up emails if they do not provide feedback. we genuinely want to know, it's the only way to provide a better service.
also, be sure to post negative feedback. there's always going to be some, usually if everything is done right there will be very little but still some. most consumers know that there should be negative feedback and if there is none it usually throws up a red flag. 10 positive comments carry more weight if there is a negative feedback.