Honestly, I really did not do any promotions. All the company did was the Google Feeds. I was receiving 4-5 orders a week. they were mostly lower priced items mostly, but every know and then we would get lucky and get a decent order.
I even charged shipping, which is unheard of in my industry.
It's a very competitive market, but all it takes is 3-4 good orders a month and we would have made money.