lgn1 - 7:15 pm on Aug 4, 2010 (gmt 0)
In our industry, close to 100% of ecommerce merchants have adopted drop shipping as a business model. And Im talking about mature businesses in a mature niche industry; not some coffee table operation.
Yet very few mention that the products are shipped directly from the manufactuer.
Drop Shipping (with real time inventory control integration, etc), is a win-win situation with the consumer, from receiving there shipment quicker, greater stock choice, and a reduced carbon footprint from the enviornmental side.
Yet I have not seen a company proudly promote that they drop ship; and list all the advantages; as a marketing tool.
Why are ecommerce sites lurking in the shadows when it comes to drop shipping?
The closest I have seen, is mention that products may ship from multiple warehoues (that just happens to be in the same city as the manufactuer).
We are thinking about comimg out of the closet about or drop shipping activity, and where the label as a proud progessive company with envionmental concerns.