LostOne - 11:07 am on Aug 20, 2005 (gmt 0)

Thanks guys.

"Depends on the potential the buyer sees in it"

That's really the key. Somebody unfamiliar with our business wouldn't understand it but an online competitior could see it as great value. Who knows what would happen if we used adwords aggressively. We stopped using them two months ago and sales actually increased. Naturally we do have very good SERP positions.