incrediBILL - 6:18 am on Jul 14, 2010 (gmt 0)
I gave detailed instructions on how to use the code
Live and learn because anything requiring "detailed instructions" is doomed for eventual customer failure and you, not your customer, shot yourself in the foot IMO.
I learned years ago that anything you want customers to do VIA EMAIL must be executable in a single link, so if you have a coupon code, you need a link that adds both the product they want and that coupon directly to the shopping cart and makes it plainly visible to the customer that the action has happened.
We have a bunch of special links set up on our site so that anything the customer inquires about can be replied to INCLUDING a "buy now" link that puts that item, the quantity and pricing discussed, including discounts, directly into the cart making the final purchase a snap.
Like I said, live and learn, because making such things idiot proofed and giving a direct call to action will increase your sales in such situations and eliminate the "idiot factor" making mistakes on the other end.