enigma1 - 8:08 am on Aug 5, 2010 (gmt 0)
( 3d secured) cant be chargebacked
A good story. The reality is if the customer disputes the merchant may get a chargeback no matter what you read. It theoretically covers cases the cardholder denies authorization and shifts the responsibility from the merchant to the cardholder's bank.
The whole process adds an additional step for the consumer to purchase something and impacts sales as on the one hand the consumer may abandon the purchase due to the extra step and on the other hand requires the merchant to deploy extra functionality to his checkout process having the client going back and forth between his server and the bank's server increasing the chances for errors.