jwolthuis - 3:02 pm on Jun 18, 2010 (gmt 0)
Americans are too accustomed to signing a check, and not entering a pin.
I don't even know where my checkbook is; probably in the back of a drawer somewhere. I'm an American that uses PIN-based transactions daily, and I refuse to use VbV-enabled eCommerce sites.
If VbV is such a great idea, why doesn't Visa sign everyone up right away, as a condition of approval for a card-not-present transaction?
Visa needs to step up, sign-up their own cardholders for their program, and quit recruiting their sign-ups on our merchant websites.
My website caters to elderly shoppers, and my conversions cratered when I tried VbV. My inbox was full of customers wanting to place and order, but they couldn't because they were scared away by the banks' recruitment form.
Yes, it's free, yes, it only takes a few seconds to register, and yes, it's a significant barrier to checkout for a large segment of the population.