xshadow - 6:28 pm on Jun 11, 2010 (gmt 0)
Obviously from my above post, i am an avid supporter of Verified by Visa and MasterCard Secure Code. I have implemented this on my website and i saw no change in conversions. But, every one else says it's a conversion rate killer
How do I know that it's not?
Well, i dont have a one-page checkout, and clearly payment is the last step in a check out process. My customers still enter all their details, choose shipping methods and then proceed to a seperate payment page.
There was no change for me, before or after implementation of VbV/ MCsC.
But... I think it can vary between continents. I predominantly sell to Europe.
In my personal opinion, USA consumers can be pretty backwards when it comes to these sorts of changes. A great example is Chip and Pin, which is popular all over Europe, and has seen a significant drop in fraud rates.
Why not have it in the USA? Because Americans are too accustomed to signing a check, and not entering a pin. Apologies for any offence, if any!