MadeWillis - 4:16 pm on May 25, 2010 (gmt 0)

....more important to me because I want our company to look responsive. Yeah, I get the up-selling part, that's taken care of with the redirect to the product category page

I agree, somewhat, that you may look more responsive, but here is the thing. You may never even get that traffic once you setup the redirect. That page that once ranked and brought you traffic is now gone, redirected and no longer indexed. So, yes you look more responsive, but to who?