olly - 5:03 pm on May 12, 2010 (gmt 0)

I was reading a newsletter that paypal sent out yesterday which gave out tips on how to increase online sales.

Amongst the tips were placing a privacy policy link next to any email form fields and using credibility indicators such as McAfee or TRUSTe on checkout pages.

Does anybody have any experience regarding the above? Is it really beneficial to have something like a McAfee/TRUSTe badge, I can't say that I look for those indicators myself.