Swanny007 - 4:25 pm on Apr 6, 2010 (gmt 0)
I'm in Canada and Kijiji rules here. I can't see how muddying the eBay brand with "free" classifieds will help their brand. Are non-techie people going to "get it"? eBay's brand is auction buying where you pay to list things. Now "eBay" will also mean free listings in local markets. Just imagine all the people who are going to hit ebay.com to list their item and then they'll be charged ;-)
Personally I see no problem with rebranding, but I think they should have left off the eBay name, it will cause confusion. Craigslist is popular for a reason, can't Kijiji be happy being #2 LOL.