olimits7 - 3:39 am on Mar 25, 2010 (gmt 0)
I was wondering for people who have their products listed on comparison shopping sites are your conversion-to-sales rate high? Or do you receive a higher bounce rate from traffic coming from comparison shopping sites?
I never liked the concept of PPC pricing that most comparison shopping sites use. I don't think it's fair for "us" merchants at all. To pay comparison shopping sites for just someone to view one of your listings, but not buy doesn't make sense to me.
An example I like to look at is if I had a brick & mortar shop and I'm advertising a popular comparison shopping company in my storefront window. Basically, each time a potential customer walks through the door I would pay the comparison shopping company for bringing this customer into my store. Then the potential customer leaves; I receive no sales but the comparison shopping company is doing just fine. It almost feels like this should be illegal!
I feel like all comparison shopping sites should only make money if they bring in a sale not just because someone clicks on a link. This way both companies grow at the same pace, and one succeeds due to the other. With PPC pricing, it's like having an anchor dragging you down if you don't produce a high conversion-to-sales rate.
And yes, I can just look at PPC as an advertising expense, but when dealing with a lot of products and low conversion-to-sales rate; to me it looks a lot like stealing! haha...
I tried using a comparison shopping site in the past and after 2 days I was up to $600.00 in PPC charges with maybe a couple of those PPC clicks turning into sales. And by the time they finally turned off my links on all their partner sites (another 2 days) I was over $1K in PPC with nothing to show for it in sales...