HRoth - 2:38 pm on Mar 5, 2010 (gmt 0)
Honestly, I would not worry about bad reviews. I know of several companies in my general niche who are absolute thieves and jerks to boot. They lie, they sell crap (if they send anything at all), they're racist, they use T&A to sell a family type product, and their customer service is either rude and nasty or their customer service phone number is disconnected. They own tons of domains and are just as bad under each one. They have literally hundreds of negative reviews online and almost NO positive reviews. They have an F rating with the BBB; they never respond to any complaints. I belong to a large website about this niche. It has a huge section of reviews. About 90% of the reviews of this company (and actually, a few others) are negative, and yet they continue to get purchasers from that very site, year after year after year. For that matter, they rip people off on their credit cards and continue to be able to process cards. Doesn't make any difference.
I have a couple negative reviews out there on the interwebs. I quit worrying about them because of these guys.