dickbaker - 11:48 pm on Mar 4, 2010 (gmt 0)
olimits7, I had to read your post to make sure it wasn't one I had written.
I follow up each order with an email to make sure the customer is pleased with the order, and ask that they reply. If I get a reply, I send them a request to do a review, with the link to the review site (one that Google Products uses). I offer them 5% off a future purchase, whether the review is positive or negative. Everyone who's submitted a review has given me 100% satisfaction rating, even those customers who had problem orders (late, out of stock, etc), as I took measures to make them happy despite the problems.
I just hope I can keep that 5 star rating.