Decius - 5:05 pm on Feb 18, 2010 (gmt 0)
No doubt... But at $300 a pop for each order and the nightmares I've heard from many, many vendors (as well as my own experiences in other ventures) I'm willing to lose those orders rather than take the risk.
And Google Checkout seems to provide a system that permits the use of credit cards much easier than PayPal. PayPal requires address confirmation to guarantee orders - doesn't look like Google does.
Regardless, I don't think the way credit cards are used and how chargebacks are completely the responsibility of the merchant is going to last - it's a ridiculous system right now, and the use of third party guarantors is going to become more and more commonplace - customers will probably learn to understand this.
I don't mind losing sales so that I don't have to worry about customers' intentions in the cases where customers don't want to use a third party processor.
Regardless, it's pretty obvious the reason I've created this thread is to try to minimize the loss because of my awareness of what you have just pointed out.