KenB - 10:56 pm on Feb 15, 2010 (gmt 0)
The original poster was not whining, he was asking what the most elegant solution is to this particular issue.
From what I've gleamed from this thread the least confrontational way to deal with the MAP issue is just to require customers to put an item in a shopping cart before seeing the actual price. One way to do this is to show the MAP price with a line drawn through it and a brief explanation that the actual price is so low the manufacturer won't let you advertise it so customers have to add it to their shopping cart to see the actual price. I think online shoppers are seeing these disclaimers enough that they are starting to get used to it.
Offering free shipping is another great end run around the MAP.