Page is a not externally linkable
- WebmasterWorld
-- Ecommerce
---- Dealing with manufacturers' Minimum Advertised Price (MAP) policies?


ssgumby - 6:57 pm on Feb 13, 2010 (gmt 0)


dickbaker, you seem to be getting a lot of flack over this. For the record I understand where you are coming from and agree 100%. Based on jsingers analysis, I don't see me fitting into any of his categories and frankly I get tired of all the "90's .. dot com ... back in the day" babble. Yes dot com days had issues, but ecommerce has come a long way since then and most learned from their mistakes. I try to learn from history but also put it behind me and focus on the future in a forward thinking kid of way. In 4 years we have grown our business from $0 to several million in revenue with what I would consider a decent profit, in fact the profit is a bit too much because the tax man cometh ;)

My goal is to grow this business and make an excellent living and have something for my children to take on. I price my products and a fair value to the customer and a value that makes me the profit I need. I am not out to take advantage of anyone. The issue with MAP is its not fair that its not consistently enforced. If I have to charge $100 then EVERYONE should including brick and mortar .. in fact it should go further and allow ecommerce to charge lower than B&M since we also have the added shipping costs. MAP is an absolute nightmare in my book and I hate dealing with it but I must.

my .02


Thread source:: http://www.webmasterworld.com/ecommerce/4074628.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com