dickbaker - 9:28 pm on Feb 11, 2010 (gmt 0)
If you are forced to advertise the higher price, and everybody else, too - why not simple charge the higher price?
The retailers are not forced to show the higher price. They just can't show a price lower than MAP. If their prices are lower than MAP, they must do something such as tell the visitor to add the item to the cart or to email for the price. Adding to the cart is apparently the preferable option.
This is another reason why MAP is so stupid. All the customer has to do is click to see the price.
Again, I have the advantage of being small and having little overhead. The big stores have the advantage of name recognition, higher traffic, and more credibility. If I charge MAP, I lose my primary advantage.
If I'm happy with my profit, and my customers are happy with my prices, who exactly is being hurt? You? If you're being hurt because you can't compete with me, then you have a problem that's more serious than MAP policies.