jecasc - 4:49 pm on Feb 11, 2010 (gmt 0)
I have heard of many stupid things since I am doing business, but this tops it all. So you are saying the manufacturer can set a minimum price you have to show on your website, but this is not the price you are actually selling for? My first intention was to say this must clearly be illegal but a little search on the internet proofed me wrong. It's illegal in the EU but allowed in the US.
If you are forced to advertise the higher price, and everybody else, too - why not simple charge the higher price?
After all if for example you buy a product for 50$ and the sales price is 100$ a 25% discount means you need to double sales in order to achieve the same profit.
Since the MAP is the lowest price anybody can advertise compete on other things:
- faster delivery
- better service
- better usability of your website
Or offer coupons, free shipping and other bonuses.