---- Dealing with manufacturers' Minimum Advertised Price (MAP) policies?
dickbaker - 3:57 am on Feb 11, 2010 (gmt 0)
If you don't want to abide by the MAP agreement you signed, then you need to sue the manufacturer to have MAP removed, not undercut the rest of us.
I didn't sign an agreement of any kind. My distributor buys from the manufacturer, and I buy from my distributor.
The manufacturer isn't trying to protect anyone but the manufacturer. The brick and mortar stores can charge whatever they like, just as can the online stores. The restriction is on the advertised price.
For those of you who are disparaging those of us who compete on price, I have a question that I'd like you to answer 100% truthfully: have you ever bought anything from a retailer because that retailer's price was lower than the competition? Ever?
On this particular product line I'm able to get the models at prices that are apparently lower than what many of my competitors can buy for, even the big, established stores. Or perhaps, as I said, I'm just willing to make a smaller profit.
On other product lines, though, these same online stores are selling items for close to my cost.