KenB - 1:47 am on Feb 11, 2010 (gmt 0)
As a consumer I see this whole issue of MAP as an end run around price fixing. It should be illegal for manufacturers to dictate what minimum price retailers can advertise. The laws in regards to price fixing are intended to protect the consumer, not the retailer.
If two retailers are getting the same wholesale cost and one can make a profit on a smaller margin that is better for the consumer. If you need to charge a higher margin for value added services, then prove to the consumer the extra price is worth it.
Complaining to the manufacturer to basically engage in a price fixing scheme against the cheaper competitor is pitiful. You won't get any sympathy from me.