MrHard - 1:23 am on Feb 11, 2010 (gmt 0)

I follow MAP and let the price cutters cannibalize each other

This does not work. Everyone's advertising on the same keywords. If someone has it lower they will get the sales.

I'm talking about blatant advertised price undercutting, not sneaky get arounds which is another issue. For get arounds, easy coupons. Discount as much as you like. Coupon field in cart or even direct links to coupons.

Three Options:

1. Keep prices at MAP and give sales to competitor.
2. Complain to manufacturer until they make competitor raise to MAP.
3. Undercut like competitor, and risk being discontinued as a retailer by manufacturer.

We can't risk whole product lines here, so the only option I have found is to complain to the manufacturer and have them force the competitor to raise their prices to MAP. Hopefully remove them as a retailer, but probably won't happen.

If you don't want to abide by the MAP agreement you signed, then you need to sue the manufacturer to have MAP removed, not undercut the rest of us.

[edited by: MrHard at 1:56 am (utc) on Feb 11, 2010]