jsinger - 2:37 pm on Dec 21, 2009 (gmt 0)

"'m guessing the web is attracting more "Blue Light" special types."

Yep, from KMart's use of those carts with small revolving blue lights (like on red ones on American police cars). A cheesy in-store ad gimmick to attract mostly working class housewvives to a very brief promotion. Bluelight.com was the name of kmart's website. (I don't think it still is)