Years ago I briefly (very) worked for a telemarketing company that targeted rural farmers and such. In theory it wasn't a bad idea. But the sales people were total scum and would lie through their teeth to sell stuff. They'd pitch something to some farmer and tell him NASA used it or something. I left for lunch and never came back. But depending on what you sell, I would imagine those people are still out there. And many probably have less actual merchandise to choose from then they did years ago. Many towns only had a Sears order outlet not long ago. Now many towns don't even have that.