I think there are all kinds online now, both blue-light special types and wealthy folks. I noticed that my average ticket was 40% higher this December than last December's. I have deliberately been trying to focus on creating more expensive widgets, because I figure rich people are going to continue to be rich. The only group that is not online much and could really make use of it is rural folks. I get a lot of phone calls from them looking for paper catalogs, people who don't even have personal computers and if they did, out in the sticks there is nothing but dialup in a lot of places. Seems like there is a market there waiting to be tapped.