I don't think it's hopeless, but it probably doesn't hurt to run your stuff through them as well, if you can afford the cut. Personally, I was surprised at their climb in the market, because I've felt they've been slipping the last couple years. Their shipping times and product info were very good to start, but it kind of seemed like they were slacking off lately. Too many discontinued products clogging up searches... Too many items that say they're in stock, then turn out not to be. It seemed to me like it was the usual stuff that happens to companies that get too big. But apparently not everybody thought that. But if you have something desirable enough and unique, I think people will still buy. It's the people that are selling the exact same stuff as Amazon that probably have a hard time.