Miklo - 8:22 am on Jul 13, 2005 (gmt 0)

Christmas is the worst... 70% traffic and sales drop.

However, the 8 weeks before Christmas are great. Make sure you have some Christmas marketing tactics available and aim to convert. Off course, make sure you are ready for it.

Other than that:
- Your website is your store; make SURE that everything works properly and that you have everything installed to make a trustworthy company.

- Aim for your niche market; it is no use to aim for visitors searching widgets, if you only sell green widgets with blue dots.