jsinger - 12:02 am on Jul 13, 2005 (gmt 0)

How about Pareto's Principle (the famous 80-20 rule)applying to e-commerce as it does to so much else? Its core idea is that a few things are vital; many things are trivial.

For example: 20% of our products account for 80% of our revenue and profits. 20% of our advertising generates 80% of our profits. 20% of our customers cause 80% of our headaches.

Sometimes it seems more like a 5%-95% ratio.

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<b> and yes, focus on conversion, not traffic</b>