CSE_Monkey - 11:55 pm on Jul 12, 2005 (gmt 0)

In no particular order

i. Beware competitive bidding on keywords during the Holidays as a lot of dumb money pours in.

ii. Not all traffic is created (sourced) equal

iii. The higher the ticket item, the more prone to scams. In other words, verify, verify, verify!

iv. virtual stores are no less complicated and costly to run than brick and mortar establishments