4crests - 11:11 pm on Dec 2, 2009 (gmt 0)
One of the reasons I continue with PPC is to suppress the competition. I don't want the little guys getting a foot in the door via PPC and quitting their day jobs to become bigger competitors. So, I try to stay above the little guys in the ppc bids. That said, I have tried quitting ppc for a while, and my sales were BARELY down.