jsinger - 11:08 pm on Dec 2, 2009 (gmt 0)

Ah, all those fuzzy "lifetime benefits" and "brand impressions" ...

In 2000, Network Solutions was acquired by VeriSign, Inc. for $21 billion

".. a private equity firm entered into a definitive agreement to acquire Network Solutions. Although terms of the deal were not released, the Wall Street Journal reported ... in 2007 that the price tag was "around $800 million."

And do you remember Snapple?

I want to see some immediate benefit, some immediate ROI. We run a newspaper ad or direct mail coupon and the next day our stores are packed (or used to be that way)