ddogg - 6:00 pm on Dec 2, 2009 (gmt 0)
Most of you who have turned off PPC sound to me like you aren't even tracking your clicks. You should know exactly what the ROI is on every single keyword, otherwise you are doing it all wrong. If it's profitable you obviously keep it running, if not, make changes until it is or turn off bad keywords. If you are saying you "didn't see a difference" then you must have not been getting any clicks. I mean how could you not see the effect of turning off PPC? It should be a large source of traffic for you, even if you have great organic rankings.