trinorthlighting - 5:07 pm on Dec 2, 2009 (gmt 0)

That was my post, thanks for bringing this up jsinger.

After last year holiday season we looked at all the money we spent in PPC during the year ($80,000) and made a decision to invest that money in some simple SEO and expanding our product lines. When we expanded our product lines we had more internal links, more traffic, more keywords and more people to our sites.

Since last January we have not paid a penny in PPC and even in a down economy our traffic is up and sales are up. This is due to expansion of product lines, better SERP rankings but it is also due to repeat customers as well.

To me, PPC is great when you are first starting out and have no rankings or branding, once you achieve good rankings and a brand name I would suggest turning it off and see what happens. It worked for us and we are going to continue to invest money in expanding our sites product lines and SEO.