jsinger - 4:02 pm on Dec 2, 2009 (gmt 0)

Likely many businesses spend with g mostly because they see all their competitors doing it or they've heard web pundits say "it's the thing to do." They figure competitors must know something. Or they rationalize the cost based on some nutcase "Lifetime Benefit" theory that only business professors ever talk about. (or did, prior to 2001)

Plus I like to see high traffic figures. (our traffic definitely drops when we cut G expenditures). In tough times it's soothing to see the counter spinning.

We're profitable enough to play that stupid game. But that doesn't make it good business. Just as that thinking didn't make sense in the tech bubble days a decade ago.

Insert "Dragnet" theme music ala Southpark: "dumb de dumb dumb"