James_WV - 12:18 pm on Dec 2, 2009 (gmt 0)

Not every product works well on PPC (i.e. low value products), and a lot of how well PPC works for you is down to your account management - 'bad' account management = poorly performing account.

Writing it off wholesale is very naive - the better way to do it would be to employ a good pro for a few months to work on the account - if it doesn't work after 3 months then you'll know it probably won't work for you.