jsinger - 11:40 pm on Dec 1, 2009 (gmt 0)

We had record traffic. This was also our first year of cutting all paid advertising as well and depending on natural SERPS.

That quote is from another poster on another thread but we've done about the same thing in recent months and have seen only INCREASED revenue and profits. We do get bought traffic from G (at great expense) but very, very few orders.

We start PPC, stop it, start again, time after time and I never see much difference except in the buckets of ad cash we save whenever we stop.

--
Note that we do have a large emailing list and do decently with natural search