lgn1 - 5:07 pm on Nov 26, 2009 (gmt 0)

A 4% average for ecommerce sounds about right. It can be higher for specialized niche markets and for highly branded companies.

The big problem, is that shopping is a impulse and tactile decision. They need to touch and feel the product or the box that the product is in.

Even if I know I can save a few bucks, I tend to buy retail, because I want it now, and I want to be able to touch and feel the product.

It's only for the small minority, that price outweights the impulse or tactile mindset.

We have probably reach a plateau for ecommerce sales (as percentage of retail B&M).