rachel123 - 9:34 pm on Nov 24, 2009 (gmt 0)

That to me is either a mistake or it is surely a very poor figure, after 15 years of online sales we have only managed to gain a 4% share of the retail market ! ?

I can believe it. The vast majority of retail sales are probably for food, clothing, and other consumables. When I need to go shopping, I still think "mall" not "computer", and I've been in this business for years.