jkovar - 9:24 pm on Sep 7, 2009 (gmt 0)

Twitter seems to be completely useless to a company/site which is not already established. It seems to require an existing stream of visitors that you can funnel through it because there is nowhere else for them to go. It may be a viable method of extracting further revenue from existing streams, but as for generating new revenue, I just don't see it.

I've placed Twitter buttons alongside RSS buttons and tracked them using Google Analytics. RSS button is getting clicked, Twitter button is just sitting there looking pretty. I suppose it's possible that a tiny handful of people actually are using the Twitter button and are browsing with the exact same version of Opera I am using to verify that tracking is working. Not likely though.

On the inbound side, same deal with the browser usage. Only browser I'm seeing come from Twitter (using segments) is the version of Opera I'm using to verify tracking.