tkwg - 6:38 am on Aug 6, 2009 (gmt 0)

"Most items on my site run about $200 to $300. My profit is usually in the $25 to $30 area"

I know nothing about what you are selling, but if it's retail than I have a feeling you are undercutting your competition pretty severely. If you are interested in actually maintaining a healthy profit margin (and not putting everyone else out of business in your sector) you may want to think about increasing your margins a bit. Again though I know nothing about what you're selling, but I do know the web is exploding with sub-retail sites full of people just looking to get business at whatever price to there entire industry. Price wars will only benefit the consumer in the end. Not you and your own.