JohnRoy - 5:57 pm on Jun 16, 2009 (gmt 0)
Another thing to note, it is far easier to keep a customer then it is to get a new one.
Each niche is different. i.e. You don't buy everything from office depot, sometimes quill is preferred. I know some who tried to target repeat customer bases, in vain. They now target and have 95% new visitors each day.