ssgumby - 2:00 pm on Jun 10, 2009 (gmt 0)

LOL ... our margins are 20-50%.

The 20k is directly from Google Ad Words not total sales. We have a tracking id on our urls in our google ads that tracks where sales come from and I can see in my reports total sales.

I dont personally manage the adwords, we have someone in house that handles that aspect of things (as well as many other things). All I know is the budget is $500 ... as far as I know, that is never depleted and we are always at the top for our ads.

I will speak with the person who does the adwords to see if I am correct or if we do actually run out of funds sometime in the month. If we do, the MadeWillis you make an excellent point in that we should be cranking that up.

I will say we have a pretty unique niche market with 5-10 competitors and of those 5-10 we have 3 or 4 that run adwords along with us.

Lastly, I do know that we have a pretty targeted campaign. We have a very large set of ads based on specific keywords and we also put in negative keywords so we dont show up places we dont want to be. We also target specific locales as we know where our customers are and are not. Lastly, we do no content ads, its all search ads. We spent a great deal of time fine tuning the campaigns and we also rotate them so the customers dont see the same ads over and over and the same offers over and over.