dickbaker - 9:44 pm on Jun 3, 2009 (gmt 0)

When I added an online store to my site, I tried Adwords and it was a huge loser.

Now I only advertise one type of widget, and only during the months of May and June. Even at that, the cost of Adwords consumes one-half to one-third of the profit of every widget sale.

For the rest of the items I sell, sales come through organic searches, Google base, or word of mouth.

Mine isn't a huge business, but it's enough for me to make a comfortable living (and have a one year old Mustang GT, a Harley, and other toys ;) ).