digitalv - 8:12 pm on Jun 8, 2005 (gmt 0)

Maybe only ship to the address on the credit card bill.

Just to add a little bit to this, you need to be careful with that too. Address verification does not actually validate the full address, only the numeric portion. For example:

If the card holders address is:

123 Main Street

Then anything where 123 is the "unique identifier" will validate:

123 Second Street
P.O. Box 123

etc...

One thing that will help is the way you ship the item - if you send it through FedEx with a signature required, you'll at least have some proof that the merchandise was delivered and you can go online and view the signature on the FedEx website. That way if there is ever a dispute for the purchase, you can send proof that you delivered the package. Another piece of advice - be flexible with your refund policy. If a customer isn't happy with the product, pay for the return shipping yourself and give them a full refund because otherwise they can just charge it back and keep it. A charge-back will cost you $10 to $25 depending on your credit/merchant provider and it will affect your ability to have your rates lowered down the road.