jecasc - 9:09 pm on May 4, 2009 (gmt 0)

Actually I have implemented a script into my shopping cart software only for that purpose. If an order is not paid within 24 hours for Paypal payments, 5 days for bank-transfer, the customer gets an automatic email, reminding him to complete his payment, with detailed instructions. There are many things that can go wrong: Paypal down for maintenance, customer did not get email with our bank account details, customer forgot to transfer the money, and so on.

The rate of customers that complete payment after getting an email reminder is about 30% for me, too.