oodlum - 5:32 am on Mar 28, 2009 (gmt 0)

I know it's a cardinal sin to rely on free Google traffic so when I launched my biggest venture I spent a lot of money trying to diversify. Most of it went straight down the drain and in the end I decided SEO is my strength and I should be happy to focus on it.

Search engines account for around 60% of my traffic but it's encouraging to see that my top keyword by far is my brand name (which is becoming familiar in turn thanks to G), followed by the big industry keywords (the most vulnerable, IMO) and a very long tail.

One area I need to put more work into is building good traffic-sending links. I also plan to launch an affiliate program in the near future, but I was once employed to find affiliates for another site and is was pretty difficult.